After you've applied your primer, you should begin with a neutral. This step can be done with any brush, but a medium-sized soft brush works best. While this will depend on the colours of your desired look or the shades in your palette, the darkest shade is best and will most likely be a deep brown, either warm or cool. Concentrate on the outer edges of your crease and blend your heart out with a soft, tapered fluffy brush to create a seamless transition from your base neutral to the skin on your brow bone. These will brighten your eyes; giving them the appearance of being more open and awake.